Don’t Wait for Your Website to Break
Who Managers your Website?
The fact is that most businesses do not regularly perform even basic maintenance on their website. Many assume that everything is being taken care of by their web developer or host. This is usually not the case and unless you have your own webmaster, it is highly unlikely that anyone is attending to all required maintenance including critical security updates.
THE TOP CAUSE OF WEBSITES BREAKING, GETTING HACKED OR COMPROMISED IS FAILURE OF MAINTENANCE
and who checks your backups?
Even if someone was attending to the basic maintenance, few take the time to check the backups. Research from Avast found that 60% of backups are incomplete and even more concerning is that 50% of restores fail. Our own experience when assisting businesses in restoring their websites supports these findings.
Malware, hackers, natural disasters and hardware failure can all destroy your website in a few seconds. Without ensuring you have reliable backups and a disaster recovery plan you are virtually playing Russian roulette with your business.
The Real Cost of Website Recovery
The real cost of recovering after a website has been hacked or compromised will be much greater than the cost of having a webmaster restore or rebuild it.
LOSS OF BUSINESS
Calculating lost business based on the period the website was unavailable may only be the tip of the iceberg in terms of the real potential lost business. When you consider the impact of Loss of Visibility and Loss of Trust the real cost can be many times greater.
LOSS OF VISIBILITY
When website are hacked or compromised, Search Engines are fast to remove them from their listings. Your website may also be added to various blacklists resulting in warnings about them being unsafe site. You will need to request each one review your site to confirm that its now safe and even after you do all this, there is no guarantee that you will recover your previous Search Engine rankings.
LOSS OF TRUST
If you website is down for an extended period of time there will naturally be diminished trust in that business. The impact of this loss of trust will be greater for websites that handled customer information or accepted online payments. The online reputation of professional businesses such as Accountants or Legal professionals will be most affected.
LOSS OF DATA
One of the more difficult things to calculate is the cost of the loss of data. The impact on the business can range from inconvenience to devastation with long lasting financial and even legal consequences. 70 percent of small businesses go out of business within a year of a large data loss incident.
Break-n-Fix vs. Management
Most businesses operate in a break-n-fix paradigm with regard to their website, yet the same business owner would never neglect to have the oil and water checked in their car, and would never consider driving on bald tires or with a broken headlight. Just like your car, your website needs to be regularly serviced and maintained, and also like your car preventative maintenance can save you a small fortune in repairs and help avoid being off the road.
It’s time to get proactive about protecting your website
WEBSITE MANAGEMENT PACKAGE
Our Website Management team use all the latest management tools and support systems to monitor and secure your website, but when it comes to actually updating your website, they are hands-on because the automation tools are not yet perfect. If something does go wrong, your virtual Webmaster is able to fix it immediately or roll back the update until a solution is found and implemented.
A FREE MONTHLY 30 MINUTE CONSULTATION WITH YOUR VIRTUAL WEBSITE MANAGER WHERE YOU CAN DISCUSS WEBSITE MANAGEMENT AND ANYTHING ELSE RELATED TO YOUR ONLINE PRESENCE
Have a mission-critical website?
Need increased performance or security?
Ask about these Add-ons
Protect your website from only $200 per month.
( We can provide Website Management for most Websites for $200 per month )
Website Management is subject to suitability assessment and resource availability
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